December 18, 2012

Shopping @ low costs

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Bonjour lecteurs!
As the year is coming to an end, the good intentions' rite takes promptly place, with the only guarantee that those good intentions will be proved wrong a few seconds after the midnight, c'est la vie. On my 2013 Top 5, among others, there's the purpose to learn how to speak french (mmh...we'll see), and the desire to add the word updated to the list of words that describe my blog. Solution found: it's time to set up a column, at least one.

So, here it is, for the second time ever on your computer screen, Shopping tips.

Since the last time I chose a slower version of shopping, abducted by the romantic side of street markets (you can find it here), I tought it was about time to focus on a huuuge issue: shopping at low cost chains.

Halfway between an art and a tough battle, it needs first of all a great amount of theoretical notions, long practice and mind focused, abilities that could be taught by Mr. Miyagi actually, that if he were at Zara with his pupil Daniel-san, he would probably repeat him: know fashion, ignore fashion, know fashion, ignore fashion...

Despite the fact that I don't have any intention to put on his clothes, too shapeless and gray, and even less his bandage tied on the neck, I'll try to be as pragmatic as he has been.

The first step is, without doubt, to make a serious assessment of your tastes, which turns useful anyway. Are you mad with jolly clothes, those easy to manage, that allow you to adjust your outfit without a lot of moves according to your day? In this case, maybe, H&M is the right place for you. Do you really like (as I do) structured clothes, with clean lines? Just one word: COS. A low cost chain that winks one eye to current trends? Mango. One eye and a half? Topshop. Both eyes? Zara. Neither? Primark, you don't need your eyes with such low prices.

Second step: keep clear in mind your priorities' list. As it often happens you can't get everything, what could you not give up? An original touch, great fabrics, the chance to put your own stylistic effort on your outfit or, on the opposite side, to use ready-to-wear matchings, to the wellbeing of your credit card?


If you think you have successfully completed both phases, you are certainly at a good stage, but be careful, a threat hides among the latest arrivals and the special sales corner: the army of runway clothes' clones. Entities that walk fearless during the day and which dominate after the twilight, brrr. In this case the boundary between good and evil is so unstable that even if you pay attention to the traps, you risk of falling down with both shoes, and not only with the shoes.

My recipe? No clones, if possible, unless they really worth it, low cost items mixed with the best pieces of my closet, two or three more or less, the ones kept since many years and never thrown away, no hesitation on accessories.

Have a nice shopping day!


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