November 26, 2012

A jump in the past shows that good taste does not subject itself to the passing of the season. To which collection do these clothes belong? I don't know...doesn't matter at all, that's the point!


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November 23, 2012

There are tones of reasons why you feel the need to buy: for necessity, for pleasure, because you think you never have enough (here the mantra is sooner or later I'll need it for sure), to fill small and big lacks.

Countless reasons, countless ways of purchase. Some people prefer to go to tried and tested stores where most of the times they know quite well what they are going to find, where to find it inside the store and in which day of the week, a kind of ritual consolidated over time. Some others rely on online shopping, because you know, nowadays time is the only true luxury, and when it dramatically lacks, you need to find a solution in some ways, so laptops set distances to zero and credit cards cut out cash desk queues.

I must admit that, while I'm quite good at the first option, I'm not that good with virtual shopping: I don't think I'll ever be able to give up touching objects' texture, fabrics in particular, before the purchase, I think it may be due to the same principle that makes me say that ebooks will never be as fascinating as paper books.

Trying to find a remedy, I will recover my handicap with some good advices on street markets, true stress free oasis where you can find both war relics from the First World War and brooches made of bouncing balls, plus all in between. Undefined space and time, neatly shapeless paths where the only duty is to get carried away, with some little tricks:

- Do not start the reconnaissance having a clear idea about what you would like to buy: the point is to be able to grasp the right thing in the right moment, it's a matter of belonging and predestination. You might think that we are the ones that find each piece of our booty but I think that, on the contrary, they find us;

- Pay attention to easy baits: since you are moving through a no lords' land, don't waste time and efforts trying to find the perfect copy of the item you saw in that beautiful shop in the city center, first of all trust me, you'll never find it, second of all you'll throw to the wind the chance to discover something new, not so conventional;

- Be patient: sometimes it may happen to come back home with a skinny booty, below expectations. Since unpredictability is part of the game, don't get upset, fate keeps turning and probably the next time it'll turn in your favor;

- Wear comfortable shoes: it might seems trivial but with just three words I said it all.

Before I started to write this post I thought to end it up by giving you some information about my favorite street markets, a kind of Where?, When?, What?, but then I reminded the circumstances when I shot the picture up there: it was sunday afternoon, one of those almost summer days in the middle of autumn and I run by chance in Brera, Milan. Why should we make a list of events not to miss when the case makes it for us anyway?


November 19, 2012

If the answer to that question is yes!, as it was mine, never think you will be able to find one at H&M, go to the nearer supermarket.

That's the lesson I've learned last thursday, when I naively thought I already had a Maison Martin Margiela for H&M candy clutch among my hands, dabbler's mistake.

Here is the story.

Wake up at 6 am, bus at 7, one hour later I was in front of the store entrance. A girl dressed up as a butcher gave me the bracelet that allowed the entrance to the sale event, it was blue, I love blue, I think it's a great color and it standed out on my wrist but, what did it mean for my purchase? You'll enter the store with the third group - the butcher said. What?! Since when so many people are mad for Margiela, I thought it was a niche brand, wasn't it? Ok, don't worry, remain focused on the goal, the re-edition of the Spring Summer 2010 candy wrapped clutch could still be yours. Second dabbler's mistake.

Twenty minutes later, which meant that the first group made use of its ten minutes time to raid everything and ten extra minutes to pay it all, my turn was approaching, when a young girl paraded proudly by my side: Oh nice bag, how many like this are left? - I asked her. She answered with a quite pleased chuckle: none, they are already sold out! - and continued even more pleased - you know I arrived at six in the morning. Are you looking for applause? (By the way, this bag is really too big!!) C'mon, it is certainly a misdirection attempt, stay focused. Third dabbler's mistake.

Once inside the store, determined that no bags were left, I regretted that I had always avoided videogames: Super Mario's ability to face invasions would have been quite helpful to escape from salesmen's attacks.

End of the story.
Any reference to actual events and/or real people is to be considered purely accidental.

A well-written screenplay, suitable to be performed in Venice as well as in Milan and in every city around the world, a mechanism reharsed and replicated several times, always equal to itself, a certainty. The gap between the purchase and the acknowledgement, by most of the people, that they will never use those items is every time closer, within a couple of hours products are on ebay three times the original price. Everybody keep on not knowing Maison Martin Margiela.

All the world's a stage and all the men and women merely players, what's your point of view?


November 16, 2012

To be continued...

The story of a candy, a castle and many brave knights.
Of a bloody battle, for a limited edition award and a bittersweet defeat.


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November 15, 2012

I still have not figured out yet if I'm good or not at tidying up: I only know that I always keep everything, you know just in case, is it bad? Mmm, who knows...

Well, trying to find a place for everything, fashion magazines, university books and tons of notes, I thought: can a Vogue's September issue and a business management book share more than their (physical) weight?

More clearly, is it possible to combine a big passion with your studies, making it all a profession? This is actually what I'm trying to do, I don't know yet if I'm doing it in the right way, but as I promised a couple of posts ago, I'd like to share with you all I understood till now (if so...) about trying to match passion and job.

Is it possible? Easy? Are there any secrets to success?

This won't be a post that hides itself behind the fact that we are on crisis and no more jobs are available for young people: I perfectly know that crisis does exist, as a business student I know its origins and causes, and they are definitely not a fashion matter so I won't dedicate them any additional word.

So, back to us, secrets: if there are some, I can't reveal them otherwise I should kill you all! Easy? Of course not but listen, rarely things like these are easy, take it or leave. Possible? Maybe.

Personally speaking I think that the first basic step to take is to understand which is your positioning within the industry: there are countless ways to deal with fashion, Grace Coddington does it differently than Anna Dello Russo, Scott Schuman differently from Chiara Ferragni (four names not by chance...), what's yours?

Done this, the next step will be to find the right way to remain faithful to your own identity: in this way you'll be able to test yourselves in different contexts without being afraid to get changed without realizing it.

Final point: try youselves in as many tasks as possible. To me this will no doubt make you understand what you like the most, but mainly this will give you the flexibility to reinvent when you are forced to change your plans, it may happen.

This what I gained till now, it's not much but it's a beginning and it can be useful to everyone, even beyond the fashion industry. To conclude, I just want to quote some lines by Rolling Stones, I think they are quite appropriate: You can't always get what you want, but if you try sometimes you just might find you get what you need.

I hope to be helpful!


November 11, 2012

If it is true that beauty lies in the eye of the beholder, it is also true that absolute beauty is hardly recognizable, I mean something universally accepted as such and without reservation.

Let me explain.

As much as I appreciate a fashion show as a whole, there are always a few looks that I wish I could change, call it arrogance or just human instinct, I think it is quite the same principle that occurs in football, when nobody feels completely satisfied with the choices of the coach.


All this was partly confirmed by an exhibition I saw during my brief stay in Milan, set up for little less than a month at the Triennale. On top a bag, the Lady Dior, which has marked an era and has contributed to build a status, on the background a dialogue between established artists who have recorded its popularity over the years and young emerging artists who gave it a modern and very personal interpretation.

Probably the maison Dior recognized the rectangular shape and the cannage stitching as elements able to perfectly convey the idea of extreme refinement and couture: now, among several other hands, the bag has become molten metal , rubber and iron curtain, unstructured in its explosion, trapped in the ice as well as freed from the grip of the rock.

Undoubtedly a good attempt to bring out diversity, in an unusual world such as the fashion one, in which adhere to certain trends is a very impending risk: to replicate is quite simple, to renew it's definitely not that simple, but in the end it is the only way that repays the effort.


November 5, 2012

Have you ever been so excited that even if everything is unknown, definitely not familiar and it goes at the speed of light, you can't feel any fear or you can't even try to tide up your mind? 

During the last months, this has been quite a new daily status for me, Miss think first as second name. I'm really sorry for having shut down my blog for such a long time, but trust me, it has been for a good reason, or maybe two.

Seven months are not a great amount of time for a human being, if compared to his entire life. They are a huge amount of time for a butterfly, which can't even hope to live more than two or three days. For me seven months have been everything a young intern, nearly graduated, at the beginning of her almost mature life could ever desire. But let's start from the beginning.

I've always been interested in fashion, I would say more from an artistic point of view than a consumer one, I feel a kind of thrill inside of me when I look at an inspiration becoming a product, but to be sincere I've never been able to observe quite from the inside such world, at least until seven months ago.

What happened first has been an internship at the company that manufactures sunglasses and frames for Yves Saint Laurent, well Saint Laurent Paris now. I needed to do an internship in order to graduate, I'm a business student, and I'm not the kind of person that avoids sacrifices to achieve a goal, so my 300 hours internship became a six months-long internship at the Marketing and Licensing dept. I could have never imagine to live such an amazing experience, I mean to spread my intern-efforts to give substance to Hedi Slimane's plans, a delight.

In the meanwhile I made the final university exams and I got graduated, thanks God!

Just one month's left to tell you about. Quoting one of my favorite films I could say A million girls would kill for this job, and maybe that's true. I've been chosen for an internship at Vogue Italia, is that a fairy tale?? I started walking with my feet off the ground and my head in a whirl since I got the news: the feet touched the ground again on the first day in Milan, they had to get on high heels, the head kept on whirling. It has been a quite dense month.

I feel like I dwelt a little bit, but I have so much time to regain that a novel would not be enough, better to split everything in several episodes. So stay tuned, I hope that both of us will have the chance to gain something from my experiences.

*welcome back*

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